Clear, concise and engaging texts
Web Copywriting, content writing for blogs, press releases, and LinkedIn profiles – Editing newsletters, books, theses, CVs and cover letters
Web Copywriting and Editing
Are you excellent at your work but find it challenging to explain your services in writing on your website, blog or press release? Why not delegate this task to a professional in order to focus on your own areas of expertise?
Let me take this over for you. I can help you reflect on the benefits of what you provide and on your clients’ needs and apprehensions. With these insights about offer and demand, I can phrase an authentic, relevant and impactful message to engage your audience.
My educational background is in teaching English as a second language with a special focus on linguistics, translation and sociology. Industries that I have worked for include higher education, local government, HR education, tourism, wellness, service providers, specialty shops (stores), hospitality and non-profit organisations (charities).
I am based in Glasgow and work online for clients in the UK and worldwide using either British or American English depending on your needs.
Quality proofreading and editing are essential before approaching prospective clients or employers online.
No time or interest in writing your website or business blog content? Go for clear, focused and personable communication.
Translation services from French or Dutch to English for companies, educational institutions, charities and jobseekers.
Featured Blog Posts
I showcase charity leaders and entrepreneurs on my blog. I know how demanding and intellectually rewarding it is to be a business owner or a key community volunteer. I want to pay my respect to my peers from various countries.
Caron Kipping with her Dash Charity colleagues. She is the 3rd...
Why a list of UK Women charities? An ongoing project to...
Who is Mariana Babas from iDream Hypnotherapy? I met...
Why Choose Me?
I combine language skills with a deep understanding of what motivates people to purchase products and services or join a team as volunteers or employees. I am a connector of people and ideas: I genuinely enjoy making offer and demand meet for a win-win situation. I am not only a communicator but also a strategic advisor.
Expect a fast and clear estimate and no surprises when my invoice comes.
"I'm so glad Lucie helped me with the English translation of my new website (www.retreatsardinia.com) which was originally in Dutch! Quick, accurate, passionate, caring, personal, friendly, professional, all qualities I regard as essential personally too. So I deeply recommend working with Lucie."
Retreat Sardinia- Tour operator
"Lucie efficiently revised my CV: she gave it a professional look and made my academic as well as my personal assets stand out. Moreover, she is a wonderful coach in my job application procedures. She connected me to someone from a company that I could imagine myself working for and this person forwarded my CV internally to the right department. Lucie advised me on how to write an effective motivation letter. She still helps me to keep an eye on achieving my (personal) goals. If you are looking for someone who is good at organizing, can listen well and is supportive, I am certain you will find a reliable partner in Lucie."
UPC University Barcelona
"I have hired Lucie for editing and writing assignments in English ranging from course transcriptions to website content for the last few years. Her writing style is precise and engaging. Our highly educated audience mostly consists of non-native speakers of English who are learning complex new concepts in global mobility for HR, relocation and Comp & Ben specialists. They value accuracy and clarity. She has translated reports and promotional texts for our organisation from Dutch to English as well. I appreciate how she also provides marketing advice when suitable and raises questions from a client's perspective before we finalise messages to our current and prospective clients at Expatise Academy"
Inge Nitsche, CEO
Lucie is a powerhouse! I met Lucie several years ago when I volunteered for The World in Your Classroom in The Hague, which Lucie coordinated. As volunteers Lucie made us feel welcome, understood and so valued for the experiences we shared with Dutch students. Because of Lucie's program management, we got as much out of the experience as the students. Working with Lucie was always a delight - she's brilliant, creative, organized, and perfectly direct. I see why she seems able to accomplish so much in the same # of hours the rest of us get. Plus, her warm spirit and generosity shine through in every interaction.
+44 (0)7809 361437
Glasgow, United Kingdom
Lucie Herraiz Cunningham
Beside being a freelance copywriter for sole traders, charities and small businesses, I am a discerning consumer who loves to be won over by excellent products, services and customer service. For the non-profit project City's Finest, I have written many reviews about shops, cafés and restaurants.
I value diversity having grown up in a bi-cultural (French and Spanish ) family and attended schools with pupils from very diverse cultural backgrounds. I have lived in various countries (France, England, the USA on both coasts, the Netherlands and Scotland.) I studied several languages at school and university: English for 11 years, Spanish for 9 years and Latin for 5 years. For each I took extensive grammar and translation classes. I took multiple courses in Dutch as a second language which led me to pass a national exam, the NT2II which is required for university entrance. I combined language studies with socio-economics and sociology studies in high school and university.
I used all these skills in my work, with a focus on communications, creating collaborative environments and running projects related to education and internationals' participation in their new country of residence.
I was a vibrant grassroots community leader and board member for various cultural and community organisations in the Netherlands and a volunteer for the Latin American Center in Atlanta, GA in the USA. I am currently a trustee for Scottish charity called Healed Scars. I am working on an extensive list of UK charities serving women and girls in my spare time. It has been my pleasure volunteering for organisations addressing issues such as diversity, emancipation, civic participation, the green movement and culture. I care about my clients and their success. I am a strong charity copywriter due to my experience in the third sector and empathy for charity clients.
I am based in Glasgow and work online globally.
Have a look at my LinkedIn profile for more details on my career, more testimonials and achievements.