Clear, concise and engaging texts
Web Copywriting, content writing for blogs, press releases, and LinkedIn profiles – Editing newsletters, reports, books, theses, CVs and cover letters
Web Copywriting and Editing
Are you excellent at your work but find it challenging to explain your services in writing on your website, blog or press release? Why not delegate this task to a professional in order to focus on your own areas of expertise?
Quality proofreading and editing are essential before approaching prospective clients or employers online.
No time or interest in writing your website or business blog content? Go for clear, focused and personable communication.
Let me take this over for you. I can help you reflect on the benefits of what you provide and on your clients’ needs and apprehensions. With these insights about offer and demand, I can phrase an authentic, relevant and impactful message to engage your audience.
My educational background is in teaching English as a second language with a special focus on linguistics, translation and sociology. Industries that I have worked for include higher education, local government, human resources, tourism, wellness, service providers, specialty shops (stores), hospitality and non-profit organisations (charities).
I am a copywriter in Glasgow and work online for clients in the UK and worldwide using either British or American English depending on your needs.
Featured Blog Posts
I showcase charity leaders and entrepreneurs on my blog. I know how demanding and intellectually rewarding it is to be a business owner or a key community volunteer. I want to pay my respect to my peers from various countries.
Who is Dave Rindl? I met Dave Rindl multiple times at a...
Interview with Amife Sabatina, author of Little Words: A collection of prose and poetry on loving and feeling deeply
‘Little Words’ is what I like to call my little loves and feelings, which I know a lot of other people have in common. It is the human condition, written in a way that says you are not alone and there is hope.
Who is Dave Rindl? I met Dave Rindl multiple times at a...
Why Choose Me?
I combine language skills with a deep understanding of what motivates people to purchase products and services or join a team as volunteers or employees. I am a connector of people and ideas: I genuinely enjoy making offer and demand meet for a win-win solution. I am not only a communicator but also a strategic advisor.
Expect a fast and clear estimate and no surprises when my invoice comes.
"Lucie has been an invaluable support to my business over the past year and a half. Lucie connected me to the right people, developed compelling stories for my website, held me to account to ensure I am gathering the right information to make my business story persuasive. Lucie has been a constant companion to my business, someone to bounce ideas from and trustworthy. Lucie is a quietly powerful person, her knowledge is outstanding, the detail she puts into research and communication is one of the best I have seen. Thank you for everything you have done and are doing for me and with me.
MZN Consultancy - SME Business Coach
"Lucie efficiently revised my CV: she gave it a professional look and made my academic as well as my personal assets stand out. Moreover, she is a wonderful coach in my job application procedures. She connected me to someone from a company that I could imagine myself working for and this person forwarded my CV internally to the right department. Lucie advised me on how to write an effective motivation letter. She still helps me to keep an eye on achieving my (personal) goals. If you are looking for someone who is good at organizing, can listen well and is supportive, I am certain you will find a reliable partner in Lucie."
UPC University Barcelona
"I have hired Lucie for editing and writing assignments in English ranging from course transcriptions to website content for the last few years. Her writing style is precise and engaging. Our highly educated audience mostly consists of non-native speakers of English who are learning complex new concepts in global mobility for HR, relocation and Comp & Ben specialists. They value accuracy and clarity. She has translated reports and promotional texts for us from Dutch to English as well. I appreciate how she also provides marketing advice when suitable and raises questions from a client's perspective before we finalise messages to our current and prospective clients.
Inge Nitsche, CEO
Lucie is a powerhouse! I met Lucie several years ago when I volunteered for The World in Your Classroom in The Hague, which Lucie coordinated. As volunteers Lucie made us feel welcome, understood and so valued for the experiences we shared with Dutch students. Because of Lucie's program management, we got as much out of the experience as the students. Working with Lucie was always a delight - she's brilliant, creative, organized, and perfectly direct. I see why she seems able to accomplish so much in the same # of hours the rest of us get. Plus, her warm spirit and generosity shine through in every interaction.
I contacted Lucie for PR services to support and promote the work of our non-profit (The Period Place) which runs an annual summit every May 28th about the advocacy against period poverty, providing education on menstrual hygiene management and supporting women and girls undergoing period poverty. Lucie was able to write our message clearly such that it attracted media attention. Both television and print media were excited to publish our story. The impact and exposure have helped more people become aware of our services and the support that we provide for our focus community. I would recommend Lucie any time for PR services because she writes very compelling briefs and sources for the right platforms for stories.
Florence Igboayaka - Founder of the Period Place
+44 (0)7809 361437
Glasgow, United Kingdom
Lucie Herraiz Cunningham
Besides being a freelance copywriter in Glasgow for charities, small businesses and sole traders (freelancers.) I am a discerning consumer who loves to be won over by excellent products, services and customer service. For the non-profit project City's Finest, I have written many reviews about shops, cafés and restaurants.
I value diversity having grown up in a bi-cultural (French and Spanish ) family and attended schools with pupils from very diverse cultural backgrounds. I have lived in various countries (France, England, the USA on both coasts, the Netherlands and Scotland.) I studied several languages at school and university: English for 11 years, Spanish for 9 years and Latin for 5 years. For each I took extensive grammar and translation classes. I took multiple courses in Dutch as a second language which led me to pass a national exam, the NT2II which is required for university entrance. I combined language studies with socio-economics and sociology studies in high school and university.
I used all these skills in my work, with a focus on communications, creating collaborative environments and running projects related to education and internationals' participation in their new country of residence.
I was a vibrant grassroots community leader and board member for various cultural and community organisations in the Netherlands and a volunteer for the Latin American Center in Atlanta, GA in the USA. I am currently secretary of the board for a Scottish charity called HSTAR Scotland SCIO. I am working on an extensive list of UK charities serving women and girls in my spare time. It has been my pleasure volunteering for organisations addressing issues such as diversity and inclusion, emancipation, civic participation, the green movement and culture. I care about my clients and their success. I am a qualified copywriter for charities due to my experience in the third sector and empathy for charity clients.
I am based in Glasgow and work online globally.
Have a look at my LinkedIn profile for more details on my career, more testimonials and achievements.