Who is Lana Kristine Jelenjef?

Lana has been an educator for 24 years and a consultant on designing learning programmes and communities for SMEs for 5 years. She is originally from the Philippines and has lived in the Netherlands since 2007. I met Lana online in 2013 and immediately felt a click with her as we were both raising highly gifted children.

I have always been impressed by the depth of her thoughts and concepts, whether it was on education, her HUG compassion conference or addressing women issues in one of the Facebook groups that she co-founded, She Dares.

Lana is the co-author of Community Builders: Designing Communities for Change, a practical toolbox for community managers, founders and leaders who want design transformational communities.

She is regularly invited as a speaker and workshop coordinator at events when she is not planning her own. I had the pleasure of seeing her in her element at events by Women in Tech and She Sustains. Today her interview focuses on her role at Dream See Do and her upcoming book. Her creativity, capacity for analysis and heart in life changing causes seem boundless.




Dream see do logo

What services do you offer and to whom?

The founders/community leaders that I am serving are big visionaries, impact driven, & action oriented. They experienced first hand a deep problem in the world that needs addressing & dedicate it as their life mission in finding a solution. They believe in the power of communities and know that what they need to offer to them is deep transformation.

Their biggest belief is that change needs to happen in order to create a new status quo. Their vision of that new state keeps them awake at night trying to figure out transformative programs, activities & services that can alleviate the suffering that they are seeing in the world. How I support them is through co-designing the learning experience with their end users in mind.

We also do learner journey mapping, expansive envisioning and to a deeper extent plotting their theories of change. I work with organizations, SMEs which are eager to change the status quo with their innovative programs and services. My work is to help them bring their brilliant ideas to life and create engaging, connecting and impactful learning programmes and communities for both online or offline.

How did you get involved with Dream See Do?

I joined the team of Dream See Do almost 4 years ago now. I initially was their first European client and with all my questions and suggestions, got brought in as part of the management team. Now, I am the head of learning and community design. 

If you had to name 3 values which guide you as a person, which would they be?
Connection, Presence and Collaboration. I highly value the connections I form and intentionally create deep relationships with people. I am also mindful of the energy I bring in the room. I know that each one of us is a gift and I hold the sanctity of my presence (and others too) highly. I love working with others on meaningful projects and have a knack on making ideas fly mainly because of the collaborations I am part of. 
What is typical of your birth country that you use in your work? What did you adopt of the Dutch culture that has shaped your way of working or doing business?
Pakikiramdam is very typical in our country. I was born and raised in the Philippines and our culture is very much people centric. Pakikiramdam means heightened sense of awareness or sensitivity to others. I love that I can tune in to what others need and assess how I can respond or contribute from there. 

What have I adopted from Dutch culture? Good question. I think it would be some of the directness (just some).

What charitable cause have you once supported with your time and knowledge?
I support quite a number of causes. Right now I am the chairperson for Neurodiversity foundation and we are bridging the gap between neurotypes through our educational programs. I am also involved with Shift Foundation that provides training and courses for bridgebuilders. Plus involved as advisor to Go Laadli, an empowerment platform for girls based in India. 
What did you learn from it that makes your services to your clients even more valuable?
To set boundaries. It’s very easy to say yes to all these amazing stuff, yet equally important is to be able to set boundaries. To know where my full yes lies was a big insight that I learned later on in life.
What do you like about the geographical area that your work in?
I work remotely so I am bound by no specific location. This for me is such a big advantage in reaching clients who I would never have thought of working with. 
When was the last time that you were touched by a client’s reaction to what you helped them with?
Very recently when I had a client session with a leadership coach and I helped her design a training program for white leaders to talk about power, privilege and leadership. It was a very deep conversation where I shared my perspective as a person of color and the issues around allyship during this period.
Any exciting news about your business?

I recently finished co-writing the book Community Builder– a practical toolbox for community managers, leaders, who are designing communities for change. 

(Code Lanas-friends will give you 25% off)

How can people reach you?

People can reach out me to through my LinkedIn account.

They can purchase my Community Builder workbook here.

If you enjoyed Lana Kristine Jelenjev‘s interview, you will probably like Bayo Callender’s as well!

This interview was conducted by Lucie Cunningham from Tell Them Well Communications in June 2020. Lucie is a freelance editor, copywriter and translator with many years of community project management. She has lived in France, England, The USA, the Netherlands and is currently based in Scotland.